Last updated: 12.27pm, Thursday 6th February 2020
Today, fashion remains the second-highest polluting industry behind petrochemicals—and in response, has begun a much needed clean up. AHLEM takes this task seriously by adopting responsible processes at home and offshore in efforts to forge a more sustainable future. With production happening entirely in France, AHLEM eyewear proudly recognizes—and celebrates—regional French artisanship and the importance of a country leading the way in environmental ethics.
France has achieved this distinction by steadily building stricter environmental standards. The DRIRE (Regional Directorate for Industry, Research and Environment)—a decentralized service of the French Ministry of Ecology—monitors factory facilities, equipment used, and waste discharged. Additionally, it limits the quantity of production per year to minimize the impact of industrial processes.
AHLEM goes a step further and carefully chooses factories—specializing in metal and acetate—that are equally committed to sustainability and craftsmanship. Whenever possible, antiquated equipment is swapped out for new technology that emits less carbon and consumes less electricity. And when it comes to waste management, both factories make conscious efforts to reform: neither metals nor acetates are discarded, and instead are reduced, reused and recycled into new objects for resale.
As AHLEM continues to evolve, what remains is a brand commitment to design that innovates, inspires, all the while setting new standards for environmental responsibility. Says Manai-Platt: “We should never have to compromise ethics for elegance.”